Sainsbury's Christmas ad for 2019 has landed.

Ad

Challenging John Lewis & Partners' Edgar the Dragon to the Christmas advertising crown, Sainsbury's Victorian-era offering follows poor Nicholas the Sweep as he is banished into a blizzard for a crime he didn't commit.

https://youtu.be/ak5HEPpubhk

Set in 1869, the year Sainsbury's opened their first store, poor Nicholas the Sweep is framed for stealing an orange by his evil boss.

Chased out of town and exiled into a blizzard, Nicholas is soon rescued by a kindly Sainsbury's worker.

The two place oranges in the stockings of all the chimneysweeps and deliver coal to the naughty boss, before Nicholas walks off in a very familiar red and white outfit...

With echoes of Charles Dickens and a cheeky reference to the origin of the big red man himself, this year's Sainsbury's ad will surely tug at the heartstrings and also deliver a few laughs.

Keep an eye out for the 'Zero Emissions' horse and carriage.

Ad

Nicholas The Sweep follows on from other ads Sainsbury's have released prior to Christmas, including a very memorable school play last year and a James Corden-voiced animation in 2016.

Authors

Daniel FurnJournalist

Comments, questions and tips

Rate this recipe

What is your star rating out of 5?

Choose the type of message you'd like to post

Choose the type of message you'd like to post

Overall rating

Ad
Ad

Download RT App today!

Enjoy entertaining features, interviews and videos featuring your favourite A-list celebrities.
Download now
Ad
Create an image depicting a festive scene with elements from the top Christmas songs, such as a snowy New York for 'Fairytale of New York', a cozy home setting for 'Last Christmas', and a glamorous Christmas party for 'All I Want for Christmas Is You'. Include musical notes and festive decorations to represent the spirit of these iconic Christmas songs.

RT offer

Immediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live events

hello
An image depicting a festive scene with iconic Christmas elements such as a beautifully decorated Christmas tree with twinkling lights, snow gently falling, and perhaps a cozy fireplace in the background. The image should capture the essence of popular Christmas songs, with musical notes and lyrics subtly included in the design, representing a playlist of classic Christmas tunes.

summer

Immediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live eventsImmediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live eventsImmediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live events

More

promotional article footer

more