It's fair to say Celebrity Big Brother has never shied away from casting controversial characters but the new series is going one step further, specifically bringing in a houseful of stars who've "been caught up in their own media storm".

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"All of the celebrity names entering the house will have been caught up in their own media storm," Channel 5 tell us. "And now, the celebrities are once again putting themselves in the public eye and this time they have a lot to prove".

https://www.youtube.com/watch?v=Z5AKyh9saJI

And of course the all-new CBB eye logo (above) reflects that theme, with lightning bolts flanking a swirling iris that is, quite literally, the eye of the storm.

Celebrity Big Brother returns to Channel 5 in August (rather wisely after Love Island finishes), with presenter Emma Willis and Bit on the Side host Rylan Clark-Neal both set to feature once again.

Check out a short teaser which reveals the new eye, amidst stormy visuals, below.

https://www.youtube.com/watch?v=lxcXDHF1gHc&feature=youtu.be

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Celebrity Big Brother will return to Channel 5 in August

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Paul JonesExecutive Editor, RadioTimes.com

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