Celebrity Big Brother producers have come under-fire for using Aretha Franklin's song Respect during the 2018 launch show.

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The song played as Natalie Nunn, star of US reality series Bad Girls Club, entered the house, while a voice-over detailed her alleged celebrity feuds with Rihanna and Chris Brown. Outraged viewers took to Twitter to label the decision "massively disrespectful", as it came just hours after singer Franklin had passed away from pancreatic cancer.

"Playing Aretha to Natalie Nunn's entrance is massively disrespectful," @chris_facey_uk wrote, "Big Bro should be ashamed."

@LynPaul6 concurred. "Oh wow! Can't believe they are playing the amazing Aretha Franklin singing Respect whilst this woman in white comes on, especially today," she wrote.

And it was enough for Oriane Messina to clock out of the series entirely. "Playing Aretha over her entrance is beyond. CBB, I'm out. Enjoy the series. X"

Check out more reactions below.

https://twitter.com/chrisrwright/status/1030205606701846528

https://twitter.com/DanielJFalconer/status/1030205315457765376

https://twitter.com/Matty_8419/status/1030205515312365569

https://twitter.com/MissDanniWills3/status/1030207014402707456

https://twitter.com/maximusmom22/status/1030206269309612032

Channel 5 declined to comment on the story.

Elsewhere, a lot of love has been pouring out for the singer on Twitter, with legends of the music world such as Paul McCartney, Mariah Carey and Missy Elliot all paying tribute to her in the hours following her passing.

https://twitter.com/MissyElliott/status/1030114471367397376

https://twitter.com/ArianaGrande/status/1030114554540376066

https://twitter.com/PaulMcCartney/status/1030103284881805312

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Ben AllenOn Demand Writer, RadioTimes.com

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