Best Singles' Day deals 2020: Get up to 30% off Boohoo, ASOS, Nike ahead of Black Friday

❚ We may earn commission from links on this page. Our editorial is always independent (learn more).

However, there's one more sales day this November has been imported from China rather than our American cousins - Singles' Day.

While the anti-Valentine's Day celebration has only slowly been gaining traction here in the UK, Singles' Day has become the biggest shopping day in the world - Chinese tech giant Alibaba made $38.4 billion from Singles' Day alone in 2019.

Clearly, the deals are good in that case, not that it should take much persuasion to treat yourself. We've run down some of the best available this year:

Singles' Day deals: quick links

22% off when you spend £22 at Holland & Barrett with the code SINGLESDAY
20% off everything at ASOS with the code GETWITHASOS
25% off everything at Nike with the code MEMBER25
30% off everything at Boohoo with the code SINGLE
25% off everything at Prettylittlething with the code JUST4ME
Up to 30% off at Lookfantastic with the code LFBEAUTY
25% off everything at Missguided
20% off fashion at John Lewis
Courses as low as £11.99 at Udemy

What is Singles' Day?

Singles Day, also known as Double 11 or Bachelor's Day, is a shopping season that, as the name suggests, celebrates single people. The date of November 11th was chosen as the four "1's" represented four singles, or "bare sticks" in Chinese slang as they can't add branches to their family tree.

The unofficial holiday began in Nanjing University in the 1990s before spreading to the rest of the country, and has slowly been gaining popularity in the rest of the world too. The day is often celebrated by groups of singles gathering for events and activities - as well as treating themselves to personal gifts of course.