ITV's brand new breakfast TV show kicks off this morning at 6:00am.

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The new format, bought in to replace Daybreak, is pulling out all the stops to attract the viewers who abandoned ITV for BBC over the last few years.

Even Susanna Reid will be swapping BBC Breakfast's sofas for a seat behind the desk of Good Morning Britain.

She'll be joined by Ben Shephard, Charlotte Hawkins and Sean Fletcher on the new breakfast show, which is reportedly hoping to strike a balance between warm and laid back presenting and must-know news stories.

But, we want to know what you think of the new show. Will you be tuning in? Is former Strictly contestant Reid encouragement enough to switch from BBC Breakfast? Do you think Good Morning Britain an improvement on ill-fated Daybreak?

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Let us know your thoughts in the comments box below...

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Create an image depicting a festive scene with elements from the top Christmas songs, such as a snowy New York for 'Fairytale of New York', a cozy home setting for 'Last Christmas', and a glamorous Christmas party for 'All I Want for Christmas Is You'. Include musical notes and festive decorations to represent the spirit of these iconic Christmas songs.

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Immediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live events

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An image depicting a festive scene with iconic Christmas elements such as a beautifully decorated Christmas tree with twinkling lights, snow gently falling, and perhaps a cozy fireplace in the background. The image should capture the essence of popular Christmas songs, with musical notes and lyrics subtly included in the design, representing a playlist of classic Christmas tunes.

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Immediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live eventsImmediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live eventsImmediate’s iconic brands reach 21m people every month – that’s more than a third of the UK’s adults – through its world-class magazines, innovative digital products and exciting live events

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